Vision:

• To raise the quality of media coverage and public debate on the 2008 Olympic Summer Games in Beijing and its legacy
• To lay a basis for a strengthened direct dialogue between Chinese and non-Chinese organisations, individuals and stakeholders in relation to media issues
• To inspire to further progress in the development of freedom of expression in the People’s Republic of China through open, fact-based and respectful debate and dialogue
• To improve the quality of media coverage surrounding sports mega events and their legacies

Mission:

• To establish a website, which will provide media professionals and other interested users with knowledge, inspiration and practical tools for their coverage of Olympic and Chinese affairs during and after the 2008 Games
• To set up a helpline for journalists during the Olympic Games staffed by people with experience of Chinese news reporting practices. The helpline will offer assistance to journalists who are having difficulties reporting from China, as well as to document the experience of journalists in the wake of more liberal media guidelines introduced in the run up to the Beijing Olympics
• To assess the impact of the Beijing Olympics on the media by conducting a survey of media professionals on their experiences of reporting from China
• To send a delegation to China after the Olympics to report on the findings and experiences of the project